Content marketing is key to how customers see you.
Whether you are a small start-up or large corporate, a clever writer can use your personality and voice to attract more paying customers.
But how do you do this? And how will it profit your business?
Simply put, content adds value and extends reach. We’re talking useful articles, blogs and social media posts that offer engaging information. The kind of articles that your audience will want to read.
More than just persuasive advertising copy (which also has its place), it must be relevant, timely and entertaining to hook an audience.
But all this takes time and research…so, why bother? Because in the grand scheme of things, it’s a relatively cheap resource that should be part of any strategic marketing plan. Here’s how it works:
1.Creates identity and builds trust
By offering free information, you create a position of trust between you and your consumers. If your customers feel they know you, they’ve probably already decided to buy from you, long before reaching the checkout. Innocent Drinks’ chatty voice is instantly recognisable. On their blog (innocentdrinks.co.uk/blog), their trademark irony is used to full effect, discussing hot Twitter topics, like ‘Is a Jaffa Cake a biscuit or a cake?’ By humouring a timely event they have found a way to drive traffic to their own site, raising awareness of their own brand and products. Clever.
2. Spreads the word
According to Hubspot.com, you’re 90 per cent more likely to believe brand recommendations from friends than advertisements. So if you create conversations that get shared and passed on, you’ll drive more business your way, lining your pocket.
3. Creates visibility
Posts on platforms like Twitter and LinkedIn not only subtly remind people about your brand, they get you seen and noticed within your own community and by those with greater influence.
Newsvend.com sites industry news, blogs and articles (especially those with infographics) as the most effective methods of reaching your target market. But if you are going to make waves you need to publish regularly.
4. Boosts your Google rankings
It might be enough to have a presence on the web. But what if you were easily searchable? Google Analytics hates repetition and LOVES fresh content. Regular posts take you higher up the rankings. Hit the front page and you could spend less time touting for business and more time making money. You’ll need to be hot on your SEO as well; but that’s for another time.
5. Gives your voice authority
If your voice resonates, people will listen. If you are the go-to site for certain advice or information you gain kudos.
6. Drives profit
All of these things add up. Imagine that you a buying a car. If you go to the showroom and you bond with the sales guy, you are much more likely to part with your hard earned cash. And that’s the bottom line. Create those conversations, those moments that make you say, ‘Yes, I get that.’
Because if your contacts warm to you and like what you do, you won’t just reap the rewards once.
Think of all those virtual shares.
Check out our services to see how we can help improve your content.
- On 29th September 2016