The challenge for this spread was to capture the sheer delight of a family P&O Cruise holiday.
The benefits are many: family excursions, family-friendly meals, brilliant children’s clubs, and of course, coveted time out opportunities for parents to relax.
This gave plenty of scope for fun. Using playful language and a light tone (tying in elements of the This is The Life TV advertising campaign, starring Rob Brydon) I hit home the message that they were about to have the time of their lives.
- ClientP&O Cruises