The introduction to P&O Cruises 2016-18 holiday brochure is incredibly important to get right as it sets the tone of the Brand section.
Its purpose? To sell the dream of a cruise holiday, tempting customers into the brochure, while hitting home P&O Cruises’ aspirational ‘This is the Life’ messaging.
Designed as a coffee table brochure to be thumbed through at leisure, I was allowed room for creativity, hanging the benefits on the promise of adventure.
- ClientP&O Cruises